Project Details

Let me explain to you what this project is all about.

https://youtube.com/shorts/pMpDnDFKX_8?feature=share

My Roles & Responsibilities

As the owner and creative mind behind project I was in charge of:

• Ideation and Product concept.
• Gamification Strategy
• UX (Wireframes, Lo-fi, High-Fi)
• Information Architecture
• User Flows
• UI
• Prototyping
• Video editing
• Pitching

Deliverables

• [ ] User Research
• [ ] Process
• [ ] Mood Board & Style Guide
• [ ] High Fidelity Prototype
• [ ] High Res Prototype video

The Key Problem

<aside> 💡 How might we bring people together while using a Musical app?

</aside>

Why we chose to address this problem:

The main reason is, because I absolutely love this product. I use it daily and whenever I always look forward to their new features (E.g Spotify Wrapped). Also*,*I'm someone who believes that music holds so many memories, emotions and stories.

The Solution

<aside> 💡 A new feature concept for Spotify called Love Letters. It lets users send curated playlists to loved ones, timed for special moments, with a playful twist: the sender stays anonymous until the big reveal!

</aside>

My Creative Process

User research

After conducting extensive research about Spotify's demographic and consumer base, these are my findings.

Methods used

• Desk research
• Surveys
• Interviews with samples of the target audience